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First case of Guerrilla Marketing in Italian television.

Mike Bongiorno betrays Berlusconi publicizing the new program Fiorello.

This is the first case of Guerrilla Marketing in the history of Italian television.

To learn more click at the bottom of the source site.

Source: http://www.corriere.it/spettacoli/09_marzo_08/mike_fiorello_aldo_grasso_3683d238-0bb4-11de-a15e-00144f02aabc.shtml